Even AIFF's commercial partner IMG-Reliance failed to land a title sponsor for the 34th edition. Many would say securing a title sponsor for a sport like football in India is a tough ask, but lets not forget the 2005, 2006 and 2007 editions of the Federation Cup, which roped in title sponsors like Alchemist, Peerless and Hero Cycles. This just goes to show that getting sponsors is not something which is beyond the organizers.
These two shoddy happenings were massive setbacks for the organizers; so what if it was largely their creation only. It’s a different matter whether the organizers at all see this developments as a ‘setback’ for them.