Tuesday, March 12, 2019

Telematics Steadily Making Inroads in Tractor Space

Telematics has been steadily gaining prominence in the automotive industry globally, going a long way in helping vehicle owners, especially fleet operators to not just improve turnaround time but also ring in a certain degree of accountability in the way the overall operations are run. The tractor space is increasingly looking to adopt telematics in a big way, as it paves the way for heightened productivity and weeds out any scope for argument between the contractor (deployed to operate the tractor) and the tractor owner over payment matters.

It is critical to point out that farmers in India are going through a difficult phase. Increasing fuel costs coupled with rising inputs costs like seed costs and fertilizer costs are resulting in increasing cost of cultivation. What’s more, the minimum support price (MSP) farmers are getting from the government hasn’t increased on desired lines, thus leading to immense pressure on the profitability of farmers. Thus, the bottom line is clear – farmers need to reduce their cost of cultivation and improve their yield.

With this in mind, Pune-based John Deere India – a subsidiary of US-based Deere & Company – has placed high focus on incorporating telematics in the Indian tractor space, rolling out the JD Link technology – a mobile app-based telematics solution through which customers can remotely monitor the health and safety of a tractor on a farmer’s phone. 

It is observed that customers that operate a fleet of tractors in India, often have to grapple with myriad issues such as fuel theft, detailed information of proper utilisation, etc as previously there was no scientific method to measure the acres cultivated that often led to ineffective fleet management . This is where the JD Link technology will come in handy as it not only improves productivity but also augments farmers’ income.

Further, the JD Link also enables customers generate various generate and store it for future use as well as receive automatic alerts in case of any malfunctions.

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